When Is Shark Week 2024? All About Shark Week!

Shark Week is an annual, week-long television programming block on the Discovery Channel dedicated entirely to shark-related content. It first premiered in 1988 and has since become one of the network's longest-running and most popular programming events. Shark Week will take place from July 7 to 13 this year, 2024. 

Many Americans grew up fascinated with sharks and the never-stand-still, ruthless, killer instinct they embody. Discovery’s week of programming has become traditional fare for a generation of would-be shark scientists, in-cage filmmakers, and thrill-seekers.

Image Credit: Deposit Photos, author iLexx

Over the years, Shark Week has gained widespread popularity, attracting millions of viewers globally. It has also sparked public interest in sharks and their conservation, sometimes drawing criticism for sensationalizing or exaggerating shark behavior for entertainment purposes.

Shark Week typically features a variety of documentaries, specials, and programs focusing on various aspects of sharks, including their behavior, biology, conservation efforts, and interactions with humans. The programming often includes footage of shark encounters, scientific research expeditions, and insights from marine biologists and shark experts.

Beyond television programming, Shark Week has expanded into a cultural phenomenon, with merchandise, educational initiatives, and even themed events held in various locations worldwide. It continues to captivate audiences and raise awareness about the importance of protecting shark species and their habitats.

HISTORY OF SHARK WEEK

It’s a popular story among Discovery employees that the idea for Shark Week was originally literally scrawled on a cocktail napkin. In the late 1980s, creator Steve Cheskin and some colleagues were reputedly enjoying a drink and discussing what would be a fun thing to add to the then-young channel’s lineup, and somebody said, “You know what would be awesome? Shark Week!” Another group member grabbed a pen and wrote the idea down on the closest scrap of paper: the napkin.

Starting in 1988, the idea proved to be a winner, raking in winning ratings for the channel and rekindling America’s love affair with the ocean predator. The peak until that point was probably the 1975 movie Jaws.

Since then, Shark Week has gained popularity, adding hosts in 1994, starting with Peter Benchley and eventually household names such as Mike Rowe, Craig Ferguson, and Shaquille O’Neal.

We could go into greater detail, but Shark Week is one of those things you have to experience. Keep your finger on the pulse of cable releases, and don’t miss this year’s celebration!

Shark Week Events

During Shark Week, various themed events and promotions occur online and offline, often organized by businesses, aquariums, conservation organizations, and other entities. Some examples of themed events that commonly occur around Shark Week include:

1. Aquarium Exhibits: During Shark Week, many aquariums host special exhibits or activities centered around sharks. These may include shark-feeding demonstrations, educational talks by marine biologists, and interactive displays.
2. Shark Dives: Some diving companies offer special shark diving expeditions or trips during Shark Week, allowing enthusiasts to observe sharks in their natural habitat under the guidance of experienced professionals.
3. Film Screenings: Cinemas or community centers may host screenings of shark-related documentaries or movies during Shark Week, providing an opportunity for people to learn more about sharks in an engaging way.
4. Themed Parties and Gatherings: Individuals or organizations may host Shark Week-themed parties, where attendees can enjoy shark-themed snacks and beverages while watching Shark Week programming together.
5. Social Media Campaigns: Many organizations launch social media campaigns during Shark Week to raise awareness about shark conservation issues, share interesting facts about sharks, and encourage people to get involved in protecting these vital marine animals.
6. Specialty Food and Drink Offerings: Restaurants, bars, and cafes may offer shark-themed menu items or drink specials during Shark Week, incorporating names or ingredients inspired by sharks.
7. Educational Workshops: Schools, libraries, and community centers may host educational workshops or presentations about sharks and marine conservation during Shark Week, aimed at both children and adults.
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These are just a few examples of the types of themed events that often occur around Shark Week. The specific events may vary depending on the location and the organizers' interests, but they typically aim to celebrate sharks and raise awareness about the importance of their conservation.